Sauna Culture UKs New Social Hub Heats Up
The Sauna Surge: A New Social Hub?
In a surprising turn of events, the humble sauna is making waves in the UK, challenging the traditional pub as the go-to social spot. With new venues sprouting up across the country, what was once a niche industry is now buzzing with ideas on how to create innovative community spaces. The UK's first-ever sauna conference, Sauna Summit 2024, held on 20 May, saw delegates grappling with a unique dilemma: where to continue their conversations after the final panel discussion - the bar or the sauna? Surprisingly, the sauna might have been the more popular choice.
The reason for the sauna's surging popularity lies in its unexpected similarity to pubs. Charlie Duckworth, a director at Community Sauna Baths, explains, "The sauna provides a similar function to alcohol in a way. It lowers inhibition, making you feel comfortable and chatty, ideally in a social and friendly environment. However, it does this without the sexualised or intoxicating effects of alcohol."
From Taboo to Trend: The Evolution of the UK Sauna Scene
The UK sauna scene has undergone a significant transformation in recent years. Once relegated to the status of an afterthought in hotel spas or associated with seedier connotations, saunas are now popping up all over the country. This wave began in 2018 when Liz Watson and Katie Bracher created a pop-up Finnish-style sauna on Brighton beach using a converted horse box. Since then, more than 100 mobile or permanent saunas have appeared, primarily at the seaside or beside lakes, with over 30 of those appearing in just the last six months.
This rapid growth has led to the formation of a fledgling industry, eager to share knowledge and overcome challenges, such as the reluctance of some local authorities to grant permission for new saunas. The Sauna Summit 2024 aimed to address these issues, with panels exploring ways to scientifically prove the benefits of saunas and convince councils of their potential to revitalize seaside communities.
The Gold Rush: Finding the Perfect Sauna Spot
Emma O'Kelly, author of an upcoming guide to UK saunas and a summit organizer, describes the current situation as a "gold rush." Sauna entrepreneurs are vying for prime locations near car parks, toilets, and running water, but such spots are increasingly scarce.
The summit also saw speakers from the European sauna powerhouses of Finland, Estonia, Norway, and Denmark, sharing tips on best practices. However, a unique British sauna culture is emerging, according to Mika Meskanen, a native Finn and chair of the British Sauna Society, which hosted the event.
A Unique Blend: British Sauna Culture Takes Shape
Meskanen believes that the UK is developing an interesting blend of traditional sauna practices from Finland, Estonia, and other European countries, while also applying these traditions in creative and innovative ways. Some of these traditions include a reverence for löyly, the Finnish word for steam evaporating from a hot stove, a passion for leaf whisking (brushing and tapping saunaed skin with twigs and leaves), and Aufguss, a German practice of circulating steam using a towel.
Nordic and Baltic visitors to UK saunas are often surprised by British innovations, such as grief saunas (inspired by Irish wakes), yoga saunas, life drawing classes, and transgender or men's circle saunas. Meskanen attributes this creativity to a lack of dogma surrounding sauna in the UK.
Markus Hippi, press attache at Finland's UK embassy, has witnessed the evolution of the UK sauna scene over the past 14 years. He notes that saunas in the UK have come a long way from the dry, uncomfortable experiences of the past. However, he points out that UK saunas tend to be cooler than their Finnish counterparts, typically around 60C compared to 75C or 80C, and sometimes even reaching 120C in Finland.
The Sauna as a Third Place: Fostering Community and Connection
In Finland, saunas are often found in homes, and people grow up enjoying them with their families. However, in recent years, there has been a growth in new, impressive public saunas where people can socialize. This trend has led to the possibility of saunas becoming an important type of "third place" - a term used by sociologist Ray Oldenburg to describe spaces outside of home and work where people can meet and connect.
With traditional third places like pubs and churches in decline, sauna operators are actively trying to build communities by encouraging people to book sessions as part of a group. Meskanen sees saunas as "friend-making boxes," where people can enter as strangers and leave as friends.
However, there remains one major obstacle to the widespread adoption of sauna culture in the UK: nudity.
The Nudity Factor: A Barrier to Entry?
O'Kelly acknowledges that nudity is a "real anxiety" for many people when it comes to saunas. However, she reassures potential sauna-goers that nudity is not a requirement in the UK, unlike in Finland or Germany. In fact, she has observed people wearing all their clothes in some saunas she has visited.
The Sauna Summit 2024 and the burgeoning sauna industry in the UK are working to change perceptions and create a more inclusive and welcoming environment for everyone, regardless of their comfort level with nudity. With its potential to foster community, connection, and relaxation, the sauna could be the new social hub the UK needs.
Beyond Relaxation: The Health Benefits of Sauna
While the social aspect of sauna culture is undeniable, the health benefits are equally compelling. Regular sauna use has been linked to a myriad of positive effects, from improved cardiovascular health to stress reduction and even pain relief. Studies have shown that the heat from a sauna can increase blood flow, lower blood pressure, and improve heart function. Moreover, the heat can also stimulate the release of endorphins, the body's natural painkillers, and promote relaxation, reducing stress and anxiety.
Additionally, sauna use has been associated with improved skin health, as the heat can help to cleanse pores and promote sweating, which can flush out toxins. It's also been suggested that sauna use can boost the immune system, as the heat may help to increase the production of white blood cells, which fight infection.
Sauna Safety: Understanding the Risks and Precautions
While the benefits of sauna use are significant, it's important to be aware of the potential risks and take necessary precautions. The intense heat of a sauna can lead to dehydration, so it's crucial to stay hydrated before, during, and after your session. It's also recommended to limit sauna sessions to 15-20 minutes at a time and to avoid using a sauna if you're pregnant, have high blood pressure, or have any other underlying health conditions.
It's also essential to listen to your body and exit the sauna if you feel dizzy, lightheaded, or unwell. Remember, the goal is to relax and enjoy the experience, not to push yourself beyond your limits.
Sauna Etiquette: The Unspoken Rules of the Sauna
As with any social setting, there are certain unspoken rules and etiquette guidelines to follow when using a sauna. Firstly, it's customary to shower before entering the sauna to ensure cleanliness. Secondly, it's generally considered polite to keep noise levels down and to avoid conversations that may disturb others.
The question of nudity often arises, and while it's true that nudity is common in traditional Finnish saunas, it's not a requirement in the UK. Most saunas will have designated nude and non-nude sessions, so you can choose what you're comfortable with. Regardless of your choice, it's important to be respectful of others and their preferences.
The Future of Sauna: A Growing Trend with Endless Possibilities
The sauna industry in the UK is clearly on the rise, and the future looks bright. With increasing awareness of the health benefits and the growing popularity of saunas as social spaces, it's likely that we'll see even more innovative and diverse sauna experiences emerge.
From outdoor saunas nestled in nature to urban saunas with modern amenities, the possibilities are endless. Perhaps we'll see saunas integrated into workplaces, offering employees a unique way to de-stress and recharge. Or maybe we'll witness the rise of "sauna tourism," where people travel to different regions to experience unique sauna cultures and traditions.
Whatever the future holds, one thing is certain: the sauna is no longer just a place to sweat. It's a place to connect, to heal, and to explore new possibilities.
A Diverse Landscape: Different Types of Saunas
The sauna landscape in the UK is as diverse as the people who enjoy them. Traditional Finnish saunas, with their wood-burning stoves and high temperatures, remain popular, offering an authentic experience. However, there are also many other types of saunas to choose from, each with its unique benefits and appeal.
Infrared saunas, for instance, use infrared lamps to heat the body directly, rather than heating the air. This can be gentler on the body and is often preferred by those who find traditional saunas too hot. Steam rooms, on the other hand, offer a humid heat that can be beneficial for respiratory health and skin conditions.
In recent years, there's been a rise in innovative sauna designs, such as barrel saunas, which are shaped like a barrel and often placed outdoors, and tent saunas, which are portable and can be set up in various locations. Some saunas even incorporate elements like aromatherapy, chromotherapy (colour therapy), and sound therapy to enhance the experience.
Sauna as a Business: Opportunities and Challenges
The growing popularity of saunas has also opened up new business opportunities. Many entrepreneurs are setting up their own sauna businesses, offering a range of services from traditional sauna experiences to more innovative and bespoke offerings.
However, as with any business, there are challenges to overcome. The initial investment can be significant, and finding the right location and obtaining the necessary permits can be a lengthy process. Additionally, sauna businesses need to ensure they comply with health and safety regulations and have the necessary insurance in place.
Despite these challenges, the potential rewards are substantial. With the right business model and a focus on providing a high-quality experience, sauna businesses can tap into a growing market and build a loyal customer base.
From Niche to Mainstream: The Changing Perception of Sauna
The perception of sauna in the UK is undergoing a significant shift. What was once seen as a niche activity is increasingly becoming mainstream. This is partly due to the growing awareness of the health benefits of sauna use, but it's also due to the changing demographics of sauna users.
No longer just the domain of older generations, saunas are now attracting a younger and more diverse clientele. This is reflected in the range of sauna experiences on offer, from traditional sauna sessions to more social and interactive events.
Social media has also played a role in popularising sauna culture. Platforms like Instagram and TikTok are filled with sauna-related content, from influencers sharing their sauna experiences to businesses promoting their services. This has helped to demystify sauna culture and make it more accessible to a wider audience.
Embracing Tradition: Finnish Sauna Culture in the UK
While the UK is developing its own unique sauna culture, there's still a strong appreciation for the Finnish tradition. After all, Finland is considered the birthplace of sauna, and its influence is evident in many aspects of the UK sauna scene.
Finnish saunas are typically made of wood and heated by a wood-burning stove. The heat is intense, often reaching temperatures of 80-100°C, and the humidity is low. The experience is often enhanced by löyly, the act of throwing water on the hot stones to create bursts of steam.
In Finland, sauna is deeply ingrained in the culture and is considered a way of life. Saunas are found everywhere, from homes and apartments to workplaces and even public transportation. They are used for relaxation, socializing, and even business meetings.
While the UK may not have the same sauna culture as Finland, there's a growing interest in adopting some of its traditions. Many UK saunas now offer löyly experiences and even teach customers how to perform the ritual themselves.
Sauna and Sustainability: A Natural Fit
The sauna industry is also increasingly focusing on sustainability. Many sauna businesses are using renewable energy sources to power their facilities and opting for eco-friendly materials in their construction.
Wood-burning saunas, for instance, can be a sustainable option if the wood is sourced responsibly. Some businesses are even using recycled or reclaimed wood to build their saunas.
There's also a growing trend towards using natural materials like wool and hemp for insulation and incorporating green roofs and rainwater harvesting systems into sauna designs. These initiatives not only reduce the environmental impact of saunas but also create a more immersive and natural experience for users.
The Rise of the Sauna Influencer: Social Media and Sauna Culture
Social media has played a significant role in the rise of sauna culture in the UK. Sauna influencers, with their stunning photos and engaging stories, have helped to demystify the experience and make it more appealing to a wider audience.
These influencers often share tips on sauna etiquette, health benefits, and different types of saunas. They also promote sauna businesses and events, helping to boost the industry's profile.
However, the rise of the sauna influencer has also raised some concerns. Some critics argue that the focus on aesthetics and social media trends can detract from the true essence of sauna culture, which is about relaxation, rejuvenation, and connection.
Despite these concerns, there's no denying that social media has played a crucial role in popularising sauna culture and making it more accessible to a wider audience. It has also helped to create a community of sauna enthusiasts who share their experiences and support each other.
The Sauna Community: A Welcoming and Inclusive Space
The sauna community in the UK is known for its welcoming and inclusive atmosphere. Sauna enthusiasts come from all walks of life, and there's a strong sense of camaraderie and shared passion.
Many sauna businesses actively foster this sense of community by organizing events, workshops, and social gatherings. These events not only provide opportunities for people to learn more about sauna culture but also to connect with others who share their interests.
Whether you're a seasoned sauna-goer or a curious newcomer, you're sure to find a welcoming and supportive community in the UK sauna scene.
Beyond the Hype: The Real Value of Sauna Culture
While the recent surge in sauna's popularity is exciting, it's important to remember that sauna culture isn't just a fleeting trend. It's a centuries-old tradition with deep roots in many cultures around the world. The recent interest in saunas in the UK is, in many ways, a rediscovery of these ancient practices and their enduring benefits.
Beyond the Instagrammable moments and the social media buzz, there's a real value to be found in sauna culture. It's about slowing down, disconnecting from the digital world, and reconnecting with ourselves and others. It's about embracing simplicity, finding stillness, and nourishing our bodies and minds.
In a world that's constantly rushing and demanding our attention, the sauna offers a sanctuary of calm and tranquility. It's a place where we can shed our worries, release tension, and simply be.
Sauna as a Ritual: Creating Meaningful Experiences
Sauna can be more than just a physical experience; it can also be a ritual, a way of marking important moments in our lives. In Finland, for example, saunas are often used for celebrations like birthdays and weddings, as well as for mourning and healing.
In the UK, we're starting to see a similar trend. Some sauna businesses offer special packages for birthdays, anniversaries, and other special occasions. There are also saunas that cater specifically to women's groups, providing a safe and supportive space for connection and relaxation.
These rituals can add a deeper layer of meaning to the sauna experience, making it more than just a way to sweat but a way to connect with ourselves, our loved ones, and our community.
Sauna for All: Promoting Accessibility and Inclusivity
As sauna culture continues to evolve in the UK, there's a growing emphasis on accessibility and inclusivity. Sauna businesses are increasingly striving to make their services available to people of all ages, abilities, and backgrounds.
This includes offering a range of pricing options, providing accessible facilities, and creating a welcoming environment for everyone. Some saunas even offer special sessions for people with disabilities or specific health conditions.
There's also a growing movement towards body positivity and self-acceptance within the sauna community. This is reflected in the increasing number of saunas that cater to different body types and encourage people to feel comfortable in their own skin.
The goal is to create a sauna culture that's truly for everyone, where everyone feels welcome and respected.
The Sauna Journey: A Path to Self-Discovery
Ultimately, the sauna journey is a personal one. It's about discovering what works for you, whether it's a traditional Finnish sauna, an infrared sauna, or a unique experience like a grief sauna or a yoga sauna.
It's about finding the right temperature, the right humidity, and the right atmosphere. It's about exploring different rituals and traditions and creating your own personal sauna practice.
The journey may be different for everyone, but the destination is the same: a deeper understanding of ourselves and our place in the world.
