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Building brand loyalty; an overview Our markets are flooded with products that are identical in specifications. But, their sales numbers are different; some are instant success in the market, while many fail. What distinguishes them? It is the brand identity that makes the difference. Buyers perceive products by attaching the brand identity to the product.…Read More
King Tutankhamun (c. 1341 BCE–c. 1323 BCE) King Tutankhamun is the most celebrated Egyptian historical figure in Egyptology books. His original name was Tutankhaten, meaning “the living image of Aten”. But, later, when he left his parent’s new Gods for the old Gods, he changed his name to Tutankhamun ( the living image of Amun).…Read More
Introduction to Autism The rate of autism has grown steadily across the world. Early diagnosis and proper awareness about the disease are necessary as it generally appears before three. Though initially, various reasons, including improper parenting, are attributed to it, researchers have concluded that genes, not psychological factors, are the main contributors. Therefore, it impacts…Read More