How Tatti Lashes Rose to Dominance

From Liverpool Basement to Hollywood Glamour: The Rise of Tatti Lashes 

While celebrities like Khloe Kardashian and Paris Hilton often set beauty trends, sometimes the hottest new products come from unexpected places. Tatti Lashes, a booming beauty brand specializing in luxurious false eyelashes, is one such success story. Surprisingly, it all began in a Liverpool beauty salon basement. 

The masterminds behind the brand are Elliot Barton and Charlotte Tiplady. These Walton natives, best friends since childhood, never imagined their passion for makeup would turn into an internationally recognized brand. Their initial goal was simple: make Liverpool even more glamorous. Yet, their ambition soared when stars like Nicki Minaj and Khloe Kardashian started rocking their lashes. 

"It's mind-blowing," says Elliot, "We're just regular Liverpool folks, and these huge celebrities love our products! When we started, we focused on our hometown. Then everything changed last July when Khloe and Nicki wore our lashes. Suddenly, America went wild for Tatti!" 

It's not just those two stars, either. Paris Hilton, Kris Jenner, Christina Aguilera...even YouTube makeup guru Nikkietutorials are fans. This kind of high-profile attention propelled Tatti Lashes to new heights. Launched just in 2017, the company's sales are skyrocketing, with a 70% increase in just the last few months! 

Tatti Lashes: Liverpool Glamour and Global Ambitions 

Elliot and Charlotte believe Liverpool's unique style gave them an edge. "This city knows how to be glamorous," Elliot explains, "That helped, but it's our work ethic that's truly made the difference. We're not afraid to put in long hours." Their artistic backgrounds and interest in the beauty world since their teens didn't hurt either! 

Today, 82 countries swoon over Tatti Lashes, but Elliot sees this as only the start. "We've got huge plans," he says, "Expect exciting new products soon! We're also expanding into more stores – Debenhams in the UK is next, with lots more on our list." 

Despite the fame and fortune, working together is a breeze for the best friends. "Sharing this with my best mate is amazing," says Elliot. "And our team is everything. You can't build a brand without great people behind you." 

Want to know more about Tatti Lashes? Check out their website at www.tattilashes.com 

Image Credit - Red Sky.Studios

Tatti Lashes: More Than Just Eyelashes 

While Tatti Lashes built its reputation on its now-famous false eyelashes, Elliot and Charlotte have a much bigger vision for the company. They're constantly innovating and expanding their product lines to become a full-fledged beauty powerhouse. 

One exciting recent development is a new, budget-friendly range of everyday false eyelashes. "We've spent months perfecting this range," Charlotte explains, "They're stunning yet affordable, with a quality that outshines anything else you'll find at the drugstore." The new range is set to launch in early August. 

"We're all about making luxury accessible," Elliot adds, "Everyone should have the chance to feel their most beautiful, and that's what Tatti Lashes is here to provide." 

The dynamic duo hasn't gone unnoticed. In February 2018, their hard work earned them a shortlist spot for the prestigious Liverpool Echo Regional Business Awards in the 'Newcomer of the Year' category. While they didn't take home the ultimate prize, the recognition underscores their incredible journey. 

Secrets of Their Success 

So, how did two friends from Liverpool conquer the beauty world? Elliot and Charlotte firmly believe that their success is within anyone's reach, given the right mindset. 

"Never, ever, give up on your goals," insists Charlotte, "With passion and hard work, incredible things are possible. We always push ourselves further with new goals to chase." 

Elliot echoes the sentiment: "The more you put into something, the more you get back. And stay true to yourself – people can spot a fake a mile away!" 

What Makes Tatti Lashes Stand Out? 

While celebrity endorsements help, the product itself is the real star. "Each lash is crafted with love," Elliot explains, "The fluffy, lightweight design mimics the look of luxurious fur, and that makes all the difference." 

With prices ranging from £8 for individual lashes to £18 for the dramatic Russian volume styles, Tatti Lashes offers options at a variety of price points. Plus, with careful handling, their eyelashes can be reused upwards of 15 times. 

The focus on quality doesn't end there. Tatti Lashes also provides a curated range of tools and accessories. Their eyelash applicator helps achieve flawless placement, and they recently launched stylish makeup bags and mirrors. 

Is there anything these two can't do? It seems unlikely, but perhaps that's their secret ingredient. Elliot and Charlotte have limitless ambition and are always looking to conquer the next challenge in the beauty world. 

Beyond Beauty: Tatti Lashes' Business Philosophy 

It's easy to focus on the glitz and glamor of Tatti Lashes, but Elliot and Charlotte are savvy business minds as well. They haven't let success dull their work ethic in the slightest. 

"Customer experience is everything, " explains Charlotte. "From the moment you visit the website to the package arriving in the mail, we want it to feel special." The glowing reviews they receive online reflect this customer-focused approach. 

Keeping close ties with their loyal fans is another key priority. Tatti Lashes maintains a vibrant social media presence, interacting with customers daily and often featuring makeup tutorials or looks created with their lashes. It's a strategy that builds both brand loyalty and helps people discover new ways to style their lashes. 

Giving back to the community that nurtured their success is also important to the founders. They've partnered with local charities and organizations, such as the Claire House Children's Hospice, offering support and helping raise awareness for important causes in the Liverpool area and beyond. 

Eyes on the Prize: What the Future Holds 

Tatti Lashes seems destined for ever-greater heights, yet Elliot and Charlotte remain remarkably down-to-earth despite the fame and fortune. They're focused on steady growth, always looking for new ways to improve and thrill their customers. 

Expansion into new markets remains a big part of the plan. While their American fan base is already huge, they're always looking to reach new audiences. Collaborations with other beauty brands or even potential celebrity-designed lash collections could be on the horizon – and considering their current track record, wouldn't be surprising! 

Despite the whirlwind rise of their company, Elliot and Charlotte remain grounded. They haven't forgotten where they started or the loyal customers who helped make Tatti Lashes what it is today. This authenticity, combined with their drive and passion for the beauty industry, makes their continued success seem a sure bet. 

Behind the Lashes: Get to Know Elliot and Charlotte 

Curious to learn a bit more about the faces behind the lashes? Here's a quick glimpse: 

Favorite Tatti Lashes style: Charlotte's go-to is TL3 for a bold, yet glamorous everyday look. Elliot prefers the extra dramatic TL Mitchell. 

Beauty Icons: Both founders cite classic Hollywood glamour as their inspiration, admiring timeless stars like Marilyn Monroe and Audrey Hepburn. 

When not working: Charlotte likes to unwind with long walks and pamper sessions, while Elliot enjoys socializing and catching up with friends. 

Hidden talents? Charlotte turns out to be a yoga enthusiast, while Elliot has a surprising knack for baking! 

It's this mix of ambition, creativity, and down-to-earth personalities that makes Elliot and Charlotte (and their eyelashes!) a force to be reckoned with. They've proven that with passion and grit, anyone can turn their dreams into reality – even if those dreams start with a pair of truly fabulous fake eyelashes. 

Image Credit - Red Sky.Studios

TattiTakeover: The Power of Social Media 

It's impossible to discuss the success of Tatti Lashes without acknowledging the brand's savvy use of social media platforms. Instagram, in particular, has been instrumental in building a global following and generating hype around new product launches. 

With stunning imagery showcasing their lashes on various eye shapes and skin tones, Tatti Lashes has created an aspirational yet approachable brand aesthetic. They frequently repost photos from makeup artists, beauty bloggers, and everyday customers rocking their lashes, providing a constant stream of inspiration for potential buyers. 

"Social media lets us connect with people worldwide," Charlotte explains. "We get feedback directly, see the amazing looks our customers create... it's invaluable." 

The brand uses social media for far more than just visual promotion. They run regular contests and giveaways, fostering a sense of community and giving back to their loyal followers. Short video tutorials on how to apply and style Tatti Lashes help both beginners and those looking to master more advanced techniques. 

Collaboration with influencers in the beauty space has also been a key strategy. Partnering with respected makeup artists and YouTube personalities introduces the brand to new audiences and provides social proof – seeing your favorite beauty guru rave about Tatti Lashes instantly increases their credibility. 

Customer Love: Reviews and Testimonials 

High-profile endorsements are glamorous, but even more powerful are the rave reviews from everyday customers. Tatti Lashes encourages feedback on both their website and social media platforms, and the results speak for themselves. 

One common theme in the reviews is the luxurious quality of the lashes. Customers praise their soft, fluffy texture, the comfortable feel when worn, and their ability to be reused without losing shape. Many reviewers also mention the vast style selection, making it easy to find the perfect level of drama for any occasion. 

Another frequently mentioned aspect is the excellent customer service. Customers describe fast shipping times, helpful and friendly communication with Tatti Lashes' support team, and a hassle-free return process if needed. 

The Tatti Lifestyle 

Tatti Lashes has grown beyond simply selling a product; they're now promoting a glamorous lifestyle. Their social media feeds feature a curated mix of makeup inspiration, fashion tips, and glimpses into the lives of Elliot and Charlotte themselves. 

This aspirational branding appeals to their target audience, which tends to be young women passionate about beauty and fashion. It encourages customers to see Tatti Lashes not just as a pair of false eyelashes, but as a key element in creating their own unique, confident style. 

With their strong brand identity, quality products, and commitment to their customers, Tatti Lashes is well-positioned to maintain its upward trajectory. If anything, the world seems likely to see much more from these Liverpool friends-turned-beauty moguls! 

Want Tatti Lashes for Yourself? Here's How 

Ready to try the lashes that have captivated everyone from Hollywood celebrities to everyday makeup lovers? Here's where to find them: 

Tatti Lashes Website: The best place to find the full range of Tatti Lashes styles and accessories is directly from their website (www.tattilashes.com). Here, you'll also find helpful guides, special offers, and easy international shipping options. 

Online Retailers: Tatti Lashes partners with several popular online beauty stores, including The Makeup Shack and DollsKill in the US and select others internationally. This is a convenient option if you're already placing an order with your favorite online store. 

In-Person Stockists: For those who prefer to see the lashes before purchasing, a growing number of brick-and-mortar stores carry Tatti Lashes. In the UK, you'll find them in select Debenhams locations, among other retailers. Be sure to check the store locator on the Tatti Lashes website for the most up-to-date list of physical stores in your area. 

Helpful Hints for Choosing Your Perfect Pair 

With so many tantalizing styles to choose from, how do you decide? Here are a few tips: 

Drama Factor: Tatti Lashes offers a range from subtle enhancement to full-on glam. If you're new to false lashes, consider starting with a wispy style for a natural but impactful look. For experienced lash-lovers, the Russian volume styles are sure to turn heads. 

Eye Shape: Consult the guides on the Tatti Lashes website – they offer great tips on which styles flatter different eye shapes and sizes. 

Personal Preference: Above all, choose what makes you feel fabulous! Don't be afraid to experiment; it's all part of the fun! 

The Bottom Line: Is Tatti Lashes Worth It? 

Based on the celebrity endorsements, the countless glowing customer reviews, and the stunning range of high-quality lashes, the answer seems to be a resounding YES! 

While a bit pricier than drugstore brands, Tatti Lashes offers something special: luxurious quality, style, and that extra touch of "wow" that makes them ideal for anyone who loves to express themselves through their beauty routine. 

The story of Tatti Lashes is one of friendship, ambition, and the incredible power of a good pair of false eyelashes. If their past successes are any indication, this Liverpool-born beauty brand is sure to continue shaking up the industry and gracing the eyes of beauty lovers worldwide for years to come.