Image Credit - Rolling Stone

Marvel DC Landscape Awaits Fantastic Four

August 4,2025

Business And Management

The Cape Crusade: Can Marvel and DC Rescue the Superhero Film?

A resurgence appears to be underway for the superhero film, a genre that recently seemed in terminal decline. Following a series of box office disappointments, signs of life have returned to the superhero genre, thanks to Superman and The Fantastic Four: First Steps. This abrupt shift prompts an examination of what lies ahead for DC and Marvel. The central question is whether these titans of industry can steer clear of the very missteps that led to their recent downturn.

Marvel

Image Credit - Reddit

A Genre in Peril

It is perhaps true that permanent, life-ending consequences do not apply to comic book heroes. In recent times, however, the once-unstoppable American superhero film faced a perilous outlook. The number of such pictures landing on the highest-grossing domestic charts diminished significantly. Just three made the list in 2023, a stark contrast to previous years where they dominated multiplexes.

The String of Flops

Beyond a simple absence of massive hits, a growing wave of outright failures threatened the genre. Sequels to major successes like Aquaman saw diminishing returns. Warner Bros. faced a projected loss of around $200 million on The Flash, rendering it a notable box office bomb. Similarly, The Marvels became the Marvel Cinematic Universe's (MCU) lowest-grossing entry, signalling that even the most reliable hit-making machine was fallible.

A Crisis of Confidence

Attempts to launch new franchises with titles like Blue Beetle and Sony’s Kraven the Hunter did not generate audience excitement. A Marvel production explicitly titled The Marvels also performed disastrously. The year 2025 initially seemed to continue this downward trend, with Marvel’s own Captain America: Brave New World and Thunderbolts delivering disappointing results at the box office.

Losing Momentum

Critical reception, which has frequently been charitable to MCU projects and granted them a degree of unmerited prestige, also failed to make a significant impact. Thunderbolts received much more favourable reviews. This, combined with a desirable early-summer release slot, resulted in a slightly lower take than the poorly received Captain America follow-up, confounding studio expectations and deepening the sense of crisis.

A Glimmer of Hope

But in July of 2025, fortunes began to improve. Specifically, looking skyward: the new DC Universe launched with a Superman film, echoing its strategy from 2013, which launched Man of Steel. This time, however, both viewers and critics appeared to have embraced the project. The iconic hero soared past the $500 million mark globally in under three weeks, a resounding success.

Marvel's Fantastic Rebound

Simultaneously, another attempt to reboot the seemingly cursed Fantastic Four did not feel like a guaranteed success. Yet, Marvel's The Fantastic Four: First Steps posted figures comparable to its DC rival. The film is now likely to overtake its two studio counterparts, Captain America: Brave New World and Thunderbolts, in a matter of weeks, marking a significant turnaround for the studio.

The Silver Age Solution

So, what accounts for the renewed success? "Make a quality film" offers a simple explanation, but it lacks specific detail. The latest iterations of Superman and The Fantastic Four share a more tangible commonality. Both are inspired by the comic book Silver Age, an era that ran between 1956 and 1970 and was known for bizarre villains and imaginative science-fiction.

A Less Complicated Time

A majority of Marvel’s most treasured characters, including the Fantastic Four who debuted in 1961, were created during this era. A setting where Superman frequently engages with numerous other heroic figures is also more prevalent in these comics. This era prioritised fun and imagination over the gritty realism that has dominated the genre for years.

Accessible Adventures

The typical filmgoer may not recognize the "Silver Age" label. However, they may still unconsciously appreciate its stylistic benefits. First, there is a core belief that audiences do not require an exhaustive origin narrative. This counterintuitively makes it simpler for new viewers to become invested in the stories without extensive background knowledge.

Marvel

 Image Credit - Film Threat

Jumping Straight In

Both the Fantastic Four and Superman films touch upon their protagonists' beginnings but do not make them the central theme. They operate on the seemingly correct assumption that viewers do not need extensive reorientation to worlds containing robots and super-powered canines. Although some stories from the Silver Age were quite outlandish, there was minimal assumption that a reader was required to have consumed numerous previous instalments.

Remembering the Children

"Young reader" highlights another crucial element. Both Fantastic Four and Superman present themselves as vibrant, fast-paced adventures with appeal for children. That family-friendly quality alone is not always a guarantee of success, as the fate of The Marvels showed. But both films seem to embrace a simple philosophy: if superhero pictures cannot always be nuanced adult cinema, they should at the minimum be enjoyable for younger audiences.

Standalone Success

This concept also relates to the more independent narrative structure of Superman and The Fantastic Four. An eleven-year-old moviegoer in 2025 is not likely to arrive at the cinema after studying an entire curriculum of fictional history. The decent, but underperforming, Thunderbolts serves in part as a follow-up to Black Widow and includes characters from two different television shows. The film can be understood without viewing its predecessors, but it lacks the fresh appeal of its successful rivals.

Marvel

Image Credit - Brand Vision

The Old Habits of Marvel

In a short mid-credits scene, however, the Fantastic Four film hints at how rapidly Marvel could forget these valuable lessons. Marvel’s upcoming schedule does not suggest a pivot to more stand-alone adventures. Quite the reverse: the upcoming MCU movie, scheduled for release next year, will be the fourth Spider-Man instalment featuring Tom Holland.

The Endgame Obsession

Of course, there are no concerns about its commercial prospects; Spider-Man and Batman are largely insulated from the genre's broader issues. However, Disney's Marvel division continues its quest for something grander than a mix of new heroes and sequels. They are chasing a repeat of Avengers: Endgame, the grand finale of their "Infinity Saga".

The Burden of Success

The modern phenomenon of superhero fatigue is, to an extent, a result of the MCU's own enormous success. The franchise sped towards a climactic finale with 2019’s Endgame and has struggled since then to persuade audiences that another event of equal magnitude is on the horizon. The studio seems unwilling to retrain fans not to anticipate huge crossover spectacles on a regular basis.

The Multiverse Conundrum

The latest individual movies for Doctor Strange, Thor, and Black Panther were all major successes. Yet just Spider-Man has a confirmed follow-up planned. The rest are casualties of a baffling approach of expanding in multiple directions simultaneously before gathering the characters for another pair of large-scale events: Avengers: Doomsday and Avengers: Secret Wars, slated for release in 2026 and 2027.

Marvel

 Image Credit - Comic Book News

A High-Stakes Gamble

These movies will undoubtedly draw large crowds. The shocking return of Robert Downey Jr., this time as the villainous Doctor Doom, ensures massive interest. But in its drive to produce a second Endgame, Marvel could be backing itself into another corner. The Fantastic Four film brings viewers into a fresh world; Doomsday and Secret Wars foreshadow a massive, possibly confusing, spectacle.

DC's Grand Reset

Meanwhile, DC is embarking on its own ambitious path under the new leadership of James Gunn and Peter Safran. Their plan begins with "Chapter One: Gods and Monsters", a slate of interconnected films and television series designed to create a more cohesive universe. The success of Superman is the first step in this grand design.

A Slate of Gods and Monsters

The studio's next project is Supergirl: Woman of Tomorrow, which adapts a celebrated comic book series. This will be followed by a new Batman film, The Brave and the Bold, introducing Bruce Wayne’s son, Damian. Other announced projects include a dark horror take on Swamp Thing and a film based on the morally grey superhero team, The Authority.

The Risk of Confusion

This new universe, however, comes with its own set of potential problems. The studio plans to bring back certain supporting figures from Superman for a sophomore season of the television show Peacemaker. In a comically unprecedented moment of continuity chaos, this new season follows an initial one that came from a separate DC continuity entirely. This risks alienating the very casual viewers the studio needs to attract.

Returning to the Source

The most promising signal for DC is its focus on faithful adaptation. The Supergirl movie is said to be a close interpretation of its source, a story that functions more as a science-fiction take on the western True Grit than a traditional superhero narrative. This suggests a move away from films inspiring other films, and looking again at the artistically varied medium where these characters began.

A Path Forward

A clear lesson has emerged from the turmoil of the last few years. Audiences have responded enthusiastically to films that feel fresh, visually distinct, and narratively self-contained. The Silver Age-inspired adventures of Superman and the Fantastic Four provided a much-needed dose of optimism and fun, free from the weight of years of continuity.

Avoiding the Relapse

The danger for both studios lies in reverting to type. Marvel's unyielding quest for its next universe-shattering event threatens to overshadow the individual stories that once made it great. DC's reboot, while promising, must navigate a treacherous path to avoid confusing audiences with its multiple timelines and character iterations. The future of the genre may depend on a simple, yet difficult, principle: prioritise good, standalone movies.

A Cautious Optimism

A new dawn may be breaking for the superhero film, but the sky is not without clouds. The patient has shown signs of a remarkable recovery, revitalised by a return to its colourful and imaginative origins. The treatment, however, is ongoing. Long-term health will require discipline, creativity, and a willingness from the studios to believe that sometimes, a single great story is more than enough.

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