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Blue Ocean Strategy



Blue Ocean Strategy Diploma

Introducing the Blue Ocean Strategy Diploma – a transformative online course designed for ambitious professionals who are eager to revolutionise the business landscape. Through its well-structured modules, this comprehensive diploma course immerses you in the pivotal principles of the Blue Ocean Strategy, an approach that emphasises the creation of new markets as a means to surpass competition.

Firstly, the course paves the way with an exploration of ‘Creating Blue Oceans’, bringing you a deep understanding of the significance of new, uncontested market spaces in the world of business. This sets the foundation for the overall strategy, encouraging an innovative and exploratory mindset.

To equip you with robust strategic tools, the Blue Ocean Strategy Diploma introduces a selection of ‘Analytical Tools and Frameworks’. These resources enhance your abilities to map out market landscapes, helping you to identify and capitalise on opportunities that others might miss.

Next, the course guides you through the principles of ‘Reconstructing Market Boundaries’. The aim here is to push beyond traditional confines and identify the blue oceans that lie beyond existing industry outlooks. This paves the way for dynamic growth and the potential for remarkable success.

To ensure a well-rounded strategic perspective, the Blue Ocean Strategy Diploma emphasises the importance of ‘Focusing on the Big Picture, Not the Numbers’. This encourages holistic thinking over numerical fixation, allowing you to understand the broader market dynamics and trends that influence business landscapes.

Expanding the horizon further, the module ‘Reach Beyond Existing Demand’ provides insights into capturing untapped demand in the marketplace. It encourages forward-thinking strategies that recognise future possibilities and prepare you for innovative leadership.

Building on these insights, ‘Getting the Strategic Sequence Right’ then lays out the sequential planning steps to ensure the successful implementation of a Blue Ocean Strategy, connecting your idea with the reality of market demands.

Recognising that every organisation faces unique challenges, the course also includes strategies to ‘Overcome Key Organisational Hurdles’. This aids you in navigating the internal barriers that could stand in the way of implementing a successful Blue Ocean Strategy.

Importantly, the Blue Ocean Strategy Diploma also instils the need to ‘Build Execution into Strategy’. This critical module embeds a proactive, action-orientated approach, ensuring that you can turn visionary strategic thinking into tangible results.

Next, the course underscores the need to ‘Align Value, Profit, and People Propositions’. This empowers you to harmonise these three pillars, ensuring that your strategy effectively caters to customers, staff, and stakeholders alike.

Finally, the course rounds off with a focus on how to ‘Renew Blue Oceans’. This module equips you with the skills needed to maintain your strategic edge, ensuring that your organisation remains ahead of the curve and ready to explore new opportunities as they emerge.

In summary, the Blue Ocean Strategy Diploma is a comprehensive, immersive online course designed to equip you with the knowledge, tools, and practical skills needed to master the art of Blue Ocean Strategy. This could be the stepping-stone to a transformative career in strategic leadership – an opportunity not to be missed!

What you will learn

1:Creating Blue Oceans
2:Analytical Tools and Frameworks
3:Reconstruct Market Boundaries
4:Focus on the Big Picture, Not the Numbers
5:Reach Beyond Existing Demand
6:Get the Strategic Sequence Right
7:Overcome Key Organizational Hurdles
8:Build Execution into Strategy
9:Align Value, Profit, and People Propositions
10:Renew Blue Oceans

Tutor Support

Course Outcomes

After completing the course, you will receive a diploma certificate and an academic transcript from Elearn college.


Each unit concludes with a multiple-choice examination. This exercise will help you recall the major aspects covered in the unit and help you ensure that you have not missed anything important in the unit. The results are readily available, which will help you see your mistakes and look at the topic once again. If the result is satisfactory, it is a green light for you to proceed to the next chapter.


Elearn College is a registered Ed-tech company under the UK Register of Learning( Ref No:10062668). After completing a course, you will be able to download the certificate and the transcript of the course from the website. For the learners who require a hard copy of the certificate and transcript, we will post it for them for an additional charge.

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