Blue Ocean Strategy course

Blue Ocean Strategy



Blue Ocean Strategy Diploma Course

Embark on a transformative journey with our Blue Ocean Strategy course, designed exclusively for the dynamic world of online learning. This course stands as a beacon for those eager to navigate the vast, uncharted waters of market innovation and strategic business growth. By enrolling, you engage with a curriculum that not only enlightens but also empowers you to steer your career or business towards unexplored territories of opportunity.

At the heart of the Blue Ocean Strategy online course lies a core principle: the pursuit of untapped markets free from the fierce competition that defines ‘red oceans’. This online course meticulously unfolds the methodology to identify and create blue oceans, offering a fresh perspective on strategic planning and execution. Furthermore, the Blue Ocean Strategy Diploma course elevates your understanding, equipping you with a distinguished set of skills that distinguishes you from the crowd.

Firstly, the course begins with “Creating Blue Oceans,” a module that sets the foundation for understanding the essence of blue ocean strategy. Here, you’ll learn the significance of breaking away from the competition and venturing into new market spaces ripe with growth potential.

Following this, “Analytical Tools and Frameworks” introduces you to the instruments essential for dissecting markets and understanding the dynamics that govern them. This unit equips you with the analytical prowess to spot blue ocean opportunities and craft strategies that capitalize on them.

As you progress, “Reconstruct Market Boundaries” challenges you to think beyond conventional market limits. This segment encourages innovative thinking, guiding you through the process of reimagining market boundaries to uncover hidden opportunities.

The focus then shifts to the bigger picture with “Focus on the Big Picture, Not the Numbers.” This unit emphasizes the importance of strategic vision over immediate financial calculations, urging you to prioritize long-term growth and sustainability.

“Reach Beyond Existing Demand” explores strategies to tap into non-customers and latent markets, broadening your understanding of how to significantly expand your market base by catering to previously unaddressed needs.

“Get the Strategic Sequence Right” underlines the importance of methodical planning in blue ocean strategy. This section ensures you understand the step-by-step approach necessary to turn innovative ideas into profitable realities.

The course then addresses “Overcome Key Organizational Hurdles,” a critical aspect of strategy implementation. You’ll gain insights into navigating the common challenges that organizations face when executing blue ocean strategies.

“Build Execution into Strategy” seamlessly integrates the execution phase into strategic planning, underscoring the role of effective implementation in realizing blue ocean ventures.

Next, “Align Value, Profit, and People Propositions” delves into the alignment of business propositions with value innovation. This ensures that your blue ocean strategy creates value for customers, profitability for the company, and motivation for employees.

As you approach the culmination of the Blue Ocean Strategy online course, “Renew Blue Oceans” prepares you to sustain innovation and growth over time, teaching you how to continuously seek and create new blue oceans.

Assessment forms an integral part of your learning journey. Each unit concludes with a multiple-choice examination designed to reinforce your understanding of the key concepts. These examinations provide immediate feedback, allowing you to identify areas of strength and those needing further review. Achieving satisfactory results paves the way to progressing through the course, ensuring a comprehensive grasp of each topic.

Upon completing the Blue Ocean Strategy course, the rewards are twofold. You will earn a diploma certificate, a testament to your newfound expertise in blue ocean strategy, alongside an academic transcript. These credentials, downloadable directly from your student account at no extra cost, serve as a powerful tool in your professional arsenal, showcasing your commitment to innovation and strategic growth.

In conclusion, the Blue Ocean Strategy online course represents a pivotal step towards redefining market landscapes and carving out new paths of opportunity. It’s not just a course; it’s an investment in a future where you lead with vision, innovation, and strategic savvy. Embark on this journey today, and set sail towards your own blue ocean.

What you will learn

1:Creating Blue Oceans
2:Analytical Tools and Frameworks
3:Reconstruct Market Boundaries
4:Focus on the Big Picture, Not the Numbers
5:Reach Beyond Existing Demand
6:Get the Strategic Sequence Right
7:Overcome Key Organizational Hurdles
8:Build Execution into Strategy
9:Align Value, Profit, and People Propositions
10:Renew Blue Oceans

Tutor Support

Course Outcomes

After completing the course, you will receive a diploma certificate and an academic transcript from Elearn college.


Each unit concludes with a multiple-choice examination. This exercise will help you recall the major aspects covered in the unit and help you ensure that you have not missed anything important in the unit. The results are readily available, which will help you see your mistakes and look at the topic once again. If the result is satisfactory, it is a green light for you to proceed to the next chapter.


Elearn College is a registered Ed-tech company under the UK Register of Learning( Ref No:10062668). After completing a course, you will be able to download the certificate and the transcript of the course from the website. For the learners who require a hard copy of the certificate and transcript, we will post it for them for an additional charge.

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