Running Boom Boosts Youth Track Interest Greatly

The Unstoppable Rise: How Generation Z Is Leading Running's New Golden Era

A fresh, powerful energy currently propels running into an unprecedented era of popularity. This remarkable resurgence, largely unpredicted, finds its driving force in Generation Z, with young women significantly leading the charge. The evidence manifests everywhere: through the rapid scrolling on TikTok and Instagram, the consistent chime of payment systems processing sales of fashionable athletic apparel, and the rhythmic cadence of cushioned footwear striking pavements nationwide. This phenomenon has left many sports analysts astounded, as this new golden age for running, fuelled by a younger demographic, was not on their forecasts.

Hugh Brasher, holding the role of event director for the celebrated London Marathon, offers a historical perspective on running's appeal. He notes that the initial popularity wave, which occurred throughout the 1970s and into the 1980s, predominantly featured a narrow demographic: slender, white males clad in notably tight shorts. The second significant upswing, Brasher recalls, followed Paula Radcliffe’s groundbreaking marathon world best time during 2003. That achievement inspired a substantial increase in female runners, a trend further amplified by the subsequent growth of the Parkrun movement, making running more accessible to communities.

A New, Diverse Generation Laces Up

"The current landscape reveals a truly diverse participation, drawing participation from every ethnic background and social group," Brasher observes. This transformation marks a significant shift from previous eras. The current boom feels different, more inclusive, and reflective of a broader societal change. This widespread appeal across various groups underscores a fundamental evolution in who is embracing the sport and why. The accessibility of running, both financially and logistically, undoubtedly contributes to this wider embrace, attracting individuals from all walks of life. This inclusivity is a hallmark of the present enthusiasm.

This surge in running's popularity, an "organic explosion" as Brasher describes it, has been remarkable to witness. He candidly admits that its origins were unforeseen by those within the sports industry, unlike a carefully strategised media success. Its grassroots nature makes this current boom particularly noteworthy. The spontaneous and widespread adoption of running by so many, especially younger people, suggests a fundamental shift in how this generation views exercise, community, and personal well-being. This unexpected development continues to reshape the running world.

Record Numbers and Shifting Demographics

The sheer scale of this running renaissance is astonishing. The 2026 London Marathon ballot attracted a staggering 1,133,813 applicants, a new world record and a near twofold increase from the 840,318 applications for the 2025 event. Significantly, UK applications for 2026 show an almost even split between men (433,775) and women (430,983), with a notable 5,044 non-binary applicants. The 18 to 29 age demographic now includes over one-third of UK applicants, signalling a clear youth movement. This surge in interest highlights running's escalating global appeal.

The Great Run Company, organiser of the UK's largest mass participation events, reported a 39% increase in participation in its 2024 series (excluding the capped Great North Run) compared to 2023. Their data reveals that 47% of entrants are 35 and under, with this younger demographic surprisingly over-indexing on the half-marathon distance. Furthermore, 53% of participants in Great Run events in 2024 were first-timers, an increase of 13% from the previous year, indicating a continuous influx of new enthusiasts.

The Allure of Accessibility and Style

Multiple factors contribute to this current running phenomenon. Running's inherent affordability and ease of access have always been key attractions. Now, the sport also carries a distinct element of fashion. Deeper investigation reveals compelling trends. For example, Sport England's 2024 findings revealed an increase of 349,000 participants in running across England when contrasted with 2023 statistics, with women almost entirely fuelling this increase. This rise points to a significant gender shift in participation, driven by evolving perceptions and targeted marketing.

Lee Glandorf, who consults for athletic companies regarding their content approaches, notes that companies now recognise women's willingness to invest in high-performance, aesthetically pleasing products. Lululemon, Glandorf suggests, played a pivotal role in making running fashionable. Similarly, Hoka’s long-standing internal motto, "win with women," guided their efforts. They focused on creating comfortable, stylish running shoes for women, extensively used influencer seeding, and promoted the idea of "soft wins"—emphasising that slow running is acceptable and success can be defined in various ways. This approach resonated deeply.

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The TikTok Effect and Influencer Culture

Digital platforms and online personalities play a significant role in this running boom. Glandorf highlights that the extensive network of female content creators on platforms like TikTok and Instagram effectively draws in younger women. These influencers are typically not professional athletes. Instead, the younger generation finds inspiration in relatable individuals who share similar backgrounds or appearances. This authenticity fosters a strong connection and encourages participation. The visual and community-driven nature of these platforms makes running appear more accessible and appealing.

Strava, the popular activity tracking app, reported that in 2024, running became its fastest-growing social sport, with UK running club activity increasing by 64%. This reflects the power of shared experiences online. Furthermore, Gen Z is the keenest demographic to run more, with 68% of 16 to 27-year-olds aiming to increase their running in 2025. This demographic’s engagement with wellness products and health further fuels their interest in running, often showcased and shared through social media channels, creating a cycle of inspiration.

Beyond the Pandemic: A Shift in Social Dynamics

A common misconception is that the COVID-19 pandemic directly sparked the current running surge. Hugh Brasher clarifies that this particular spike began in earnest in 2023. However, the pandemic did influence societal behaviours. Brasher points out that the traditional five-day office week and work-based socialising have diminished for many. This reduction in workplace cohesion has created a need for alternative forms of community. People now actively seek out enjoyable group activities, and the domain of jogging provides a multitude of varied social settings.

This desire for connection is particularly pronounced among Generation Z. Research indicates this generation consumes less alcohol than their predecessors and possesses a greater awareness of mental health. Brasher notes that studies increasingly show running can be more effective than medication for managing depression. This understanding of running's mental health benefits, combined with a yearning for community, makes it a compelling activity for younger individuals navigating the complexities of modern social life. The shared experience of running provides both physical release and social bonding.

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The Rise of Running Crews and Inclusive Communities

A significant catalyst for the present upswing involves the rapid emergence of innovative running associations, often called 'crews'. These groups cultivate a stronger sense of shared experience and often a less daunting environment than traditional athletics clubs. Prior to the London Marathon, for example, athletic company Tracksmith witnessed as many as four hundred joggers assembling for their weekend extended training outings, complete with pace guides maintaining speeds ranging from six minutes forty-five seconds to twelve minutes for each mile. This approach welcomes runners of all levels.

Amrit Ghatora, Tracksmith’s community leader, describes the expansion witnessed over the preceding pair of years as "remarkable." Ghatora highlights the proliferation of diverse crews, catering to diverse interests, from collectives focused on Black trail running to associations for Asian joggers, ensuring there is a community for everyone. Recognising that joining a running collective for an initial visit might feel somewhat intimidating, these modern crews prioritise making everyone feel welcome and included, aiming for a genuinely enjoyable experience. This focus on social connection and mutual support is central to their appeal. Initiatives like the Runners and Stunners club in London specifically aim to empower women of all paces.

Fashion-Forward Footwear and Apparel

The running boom coincides with, and is partly driven by, significant innovation and marketing in running gear. Brands like Hoka, known for maximalist cushioning, and Lululemon, with its stylish and functional apparel, have successfully tapped into the desire for products that perform well and look good. The Adidas Adizero Adios Pro Evo 1, worn by London Marathon winners, showcases cutting-edge technology like carbon-based 'ENERGYRODS'. Nike’s Vaporfly series, with its ZoomX foam and carbon fibre plates, also remains highly influential. These "super shoes" are popular among both elite athletes and recreational runners.

The market for running shoes is constantly evolving, with 2025 seeing trends like energy-returning foams, smart technology integrated into shoes, and a growing emphasis on sustainability. Brands are increasingly using recycled materials and eco-friendly manufacturing processes. Colour strategies are also becoming more nuanced, with neutral and earth tones gaining popularity, alongside regional preferences like purple hues in UK women's styles. Accessibility features, such as toggle closures and magnetic fastenings, are also being integrated stylishly, making footwear more inclusive.

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Mental Wellbeing: A Primary Motivator

For many, especially younger participants, the mental health benefits of running are a significant draw. The understanding that physical activity positively impacts mood, reduces anxiety and depression, and improves sleep quality is widespread. Running provides a tangible way to manage stress and enhance overall wellbeing. This focus on mental health aligns with Generation Z's broader awareness and prioritisation of psychological wellness. The simplicity of lacing up shoes and heading out for a run offers an accessible tool for self-care.

The act of running, particularly in groups or crews, fosters a sense of camaraderie and shared achievement that further boosts mental wellbeing. Overcoming challenges together, whether a tough training session or a long-distance event, builds resilience and connection. This supportive environment is a powerful antidote to the isolation that can sometimes characterise modern life. The endorphin release from physical exertion combined with social bonding creates a potent positive feedback loop, encouraging continued participation.

Parkrun: A Community Cornerstone

Parkrun, the free, weekly, timed 5km events, continues to play a vital role in the UK's running culture. Its accessible and welcoming format has introduced millions to running. While specific 2024-2025 national attendance averages are collated annually, individual Parkruns like Ally Pally reported that their 2024 attendance numbers were recovering to pre-pandemic levels, with an average of 307 finishers per event. Another Parkrun, Jersey Farm, saw its average attendance rise from 194 in 2022 to 279 in 2024. These events foster local communities and encourage regular participation across diverse age groups and abilities.

Parkrun's inclusive ethos, where walkers, joggers, and runners are all welcome, lowers the barrier to entry for many. The presence of volunteers and the emphasis on community rather than competition make it a less intimidating prospect for newcomers. While there is still a gender gap in Parkrun participation (Ally Pally reported 59.04% male and 40.96% female finishers in 2024, after removing unknowns), the platform continues to bring new people into the sport and supports the broader running boom.

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The Economic Engine of Running

The burgeoning popularity of running significantly contributes to the UK economy. Major sporting events, including marathons, stimulate tourism, boost local spending in hospitality and retail, and generate substantial media coverage. The sports events sector was projected to inject nearly £9.753 billion into the UK economy during 2024 alone. Events like the London Marathon and the Great North Run attract hundreds of thousands of participants and spectators, creating short-term employment and driving revenue for local businesses.

Beyond direct event revenue, the running industry itself—encompassing apparel, footwear, technology, and coaching—is a substantial market. The increased participation, particularly among those willing to invest in specialised gear, fuels growth for established brands and new entrants. This economic activity extends from international corporations to small, local running shops and event organisers, highlighting the multifaceted financial impact of this enduring pastime. The Department for Culture, Media and Sport estimated the sport sector contributed £18.1 billion to the economy in 2022.

Challenges and Inclusivity Efforts

Despite the positive trends, challenges remain in making running truly accessible and welcoming to all. Historically, running has not always reflected the UK's diversity. However, conscious efforts are underway to address this. Organisations like England Athletics have implemented diversity action plans aiming to increase representation from various backgrounds in governance and participation. Initiatives focus on education, unconscious bias training, and enhanced engagement with equality partners. The goal is to tackle barriers for under-represented groups and bring running to new audiences.

Running clubs and event organisers are also playing a part by creating more inclusive spaces. This includes offering gender-neutral facilities, non-binary race categories, and specific outreach to underrepresented communities. Groups like Black Trail Runners and Sikhs in the City highlight the need for better representation in media and leadership, and advocate for spaces where diverse experiences are understood and valued. The journey towards greater inclusivity is ongoing, but the current running boom provides a powerful opportunity to accelerate positive change.

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The Enduring Appeal and Future Outlook

This newest jogging upswing has not, up to this point, translated into significant effects within high-level track and field competitions. Nick Pearson, who previously directed Parkrun and currently serves as chief executive for the Forte Management talent organization, states this point is not critical. He expresses confidence in its longevity, dismissing suggestions that this current wave of interest will be short-lived. He argues that running's fundamental appeals—it is free, incredibly accessible, and inexpensive—remain constant. Pearson also points to significant potential in reaching out to distinct feminine cultural circles that presently show lower participation levels.

The added impetus from Generation Z, with their distinct approaches to socialising and seeking experiences, creates a "perfect storm" for sustained growth. While this recreational surge has not yet dramatically altered the landscape of elite track and field, the sheer volume of new participants creates a broader base from which future talent might emerge. More importantly, the focus for many new runners is not elite competition but personal wellbeing, community, and the joy of movement. This shift in motivation, combined with the sport's adaptability and the ongoing efforts towards greater inclusivity, suggests that this current running resurgence is poised to be its most significant and lasting yet.