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Consumer Behaviour

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    July 28,2022

    Customer Behaviour: An Overview


    ¬†Introduction to Customer Behaviour Customer behaviour can be defined as the branch of study involving persons, groups, or organisations and all activities concerning the buying, consumption, & disposal of services and products. It also studies how consumers’ emotions, attitudes, and preferences influence purchasing patterns. Customer behaviour began as a sub-area of marketing during the 1950s…

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